Hot Cocoa Shack
While IRHC had been responsible for advertising and running the hot cocoa shack for many years, the previous year had revamped the event with an 'iPod' commercial parody. The group decided to repeat this idea, but wanted to mock the newer Appler campaigns (iPod Nano w The Fratellis). Using the video as inspiration, the design was hand drawn on a Tablet PC, vectored in Illustrator, and compiled in Photoshop. This campaign included four separate designs, nine posters, three waves of table tents, as well as several different digital mockups for online distribution.